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In 1945, Brioni opened its first boutique in Rome on Via Barberini 79 and soon became the lifestyle of choice for movie stars, heads of state, and business leaders. From the initial cutting to the final ironing phases, Brioni tailors impart expertise to all the steps that bring a Brioni men’s suit to life, rendering it an unmatched creation and an emblem of the expertise handed down from generation to generation. Every suit is the result of the Brioni method, a process unique to the company that requires 220 steps and more than 22 hours of effective workmanship. Under the supervision of tailoring experts, each suit comes to life thanks to more than 6000 meticulously hidden stitches made by hand. With the manual skill as its pivot, Brioni suit caresses the body lightly and molds the silhouette with absolute precision.